It's more than just a drink
Watt It Is
WATTSHOT is more than just a drink — it’s an experience. Built on the idea that a shot should be just as enjoyable as it is exciting, WATTSHOT has redefined what it means to raise a glass.
Combining premium craftsmanship with bold innovation, the brand delivers a smooth, cherry-infused flavour layered over a refined gin base, designed to be enjoyed as a chilled shot, sipped on the rocks, or mixed into unforgettable moments. What truly sets WATTSHOT apart is its signature “electric” sensation — a subtle, tingling finish that transforms every sip into something memorable and social, making it the go-to choice for those who want to amplify the night.
Where It All Began
The Story
The story of WATTSHOT began with a simple but ambitious idea: what if gin could be experienced differently? Founded by food scientist Stuart Logan and entrepreneur Douglas Everest, the brand was years in the making, blending science, flavour, and creativity to craft the world’s first gin designed specifically to be taken as a shot.
What started as a late-night concept — inspired by the question “what shot did I just have?” — evolved into a premium drinks brand built around energy, curiosity, and connection. Today, WATTSHOT continues to push boundaries, bringing people together through a drink that’s as versatile as it is unforgettable — whether it’s the first round of the night or the moment everyone remembers.
It's About Connection
Elevate the Atmosphere
At its core, WATTSHOT is about connection — the kind that happens in the moments that matter most. Whether it’s the start of a night out, a celebration with friends, or a spontaneous gathering, WATTSHOT is designed to elevate the atmosphere and spark energy in every setting.
The brand embraces a lifestyle that is bold, social, and unapologetically vibrant, appealing to those who don’t just follow the moment but create it. Every bottle reflects a commitment to quality and consistency, ensuring that each pour delivers the same premium experience, time and time again.
It's Something You Feel
The Future
Looking ahead, WATTSHOT is driven by a vision to become a globally recognised name in premium social drinking. With a focus on innovation, expansion, and unforgettable brand experiences, the journey is only just beginning.
From exclusive events to new flavour explorations, the brand continues to evolve while staying true to its roots — delivering a product that stands out, starts conversations, and keeps people coming back for more. WATTSHOT isn’t just something you drink; it’s something you feel, share, and remember.